Chef Works unveils sustainable clothing for the Middle East

In recognition of its responsibilities and commitment to a greener world, the renowned company is unveiling Chef Works RE: its more eco-friendly workwear line at the upcoming ExpoCulinaire World Chef Congress 2022, taking place from May 30 to June 2 at ADNEC, Abu Dhabi.

Chef Works Middle East – which has partnered with FSL for over a decade, is dedicated to continuously improving its product lines in a more sustainable direction.

Chef Works’ new sustainable line combines the durability, comfort and quality you’ve come to expect with a unique, eco-friendly blend of recycled cotton and polyester produced from discarded plastic bottles.

Created in partnership with a leading global manufacturer of recycled polyester, the new line of sustainable performance fabrics meets the needs of the workforce while adhering to the principles of a circular and sustainable economy.

According to the Economist Intelligence Unit, there has been a 71% increase in online searches for durable goods globally. Some 66% of respondents to a 2020 McKinsey & Co survey said they consider product sustainability when making a purchase.

Bittu Singh, Head of Business Development at Chef Works Middle East, said: “An event as prestigious as ExpoCulinaire, which attracts global industry luminaries, is the perfect platform to market our range of scalable and respectful uniforms. of the environment. We are constantly looking for new ways to reduce, reuse, repair and recycle our products and meet market demand for sustainable products. With the new Chef Works RE: range, we have succeeded in doing our part to reduce, reuse and recycle.

“The new line of sustainable culinary and hospitality uniforms is a great addition to our ever-expanding global product portfolio. It’s a big step forward in providing our customers with sustainable solutions that leave them feeling positive.

Increasingly, purchasing managers, chefs and consumers are looking for more environmentally friendly solutions. Most of us want to align with brands that are compatible with our values ​​and priorities.

Dhruv Dhawan, FSL’s Managing Director for Innovation and Sustainability, adds, “Our collection of sustainable Chef Works RE products brings a forward-thinking approach to culinary and hospitality apparel by operating under the principles of a circular economy and allowing us to reinvent the way we do business.

Those who choose to wear items from the Chef Works RE: range can feel like they have made a difference and feel positive, while enjoying the range’s comfort and style.

Visit the Chef Works Middle East stand at ExpoCulinaire | World Chef Congress 2022 from May 30 to June 2, ADNEC, Abu Dhabi, UAE.

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