Deutsche Hospitality unveils Middle East expansion plans for 2022

Germany’s leading hotel management group, Deutsche Hospitality has announced its robust expansion plans, aimed at developing its regional portfolio. Since its foray into the Middle East market in 2015, the brand now has a total of 23 operational properties in the MENA region and plans to establish four additional hotels by the end of the year. The group’s global strategy covers its entire portfolio, including Steigenberger Hotels & Resorts, Steigenberger Icons, MAXX by Steigenberger, House of Beats, Jaz in the City, IntercityHotel, Zleep Hotels and now Steigenberger Porsche Design Hotels.

Deutsche Hospitality is on track to double its distinguished portfolio in the Middle East, adding a host of remarkable locations that will continue to set the standard in the hospitality industry. As part of the expansion, the group is set to launch its first luxury lifestyle hotel concept with Steigenberger Porsche Design Hotels as well as the first IntercityHotel in Muscat, Oman; further allowing potential customers and partners to experience Deutsche Hospitality’s world-class services and hospitality in the region.

In March this year, the group announced its partnership with Al Hamra, the leader in lifestyle development and investment company in Ras Al Khaimah to take over the management of two properties: Al Hamra Village Hotel and Al Hamra Residence. Deutsche Hospitality was able to reopen the Al Hamra residence on April 15and, in a record time of 25 days from the signature of the hotel management. Al Hamra Village Hotel is expected to reopen in Q3 2022 and both properties will be managed as white labels within the Deutsche Hospitality brand portfolio. After the renovation, the residence will bear the Steigenberger Residence brand and the Village Hotel Maxx by Deutsche Hospitality. To recap 2021, Deutsche Hospitality celebrated the launch of the IntercityHotel Dubai Jaddaf Waterfront, the first franchise property of its kind in the region, as well as the Steigenberger Hotel Doha, its first flagship hotel in Qatar.

Speaking of upcoming openings, Deutsche Hospitality Vice President Middle East Siegfried Nierhaus comments: “We look forward to sharing Deutsche Hospitality’s rich history of unparalleled service and passion with more people in the iconic cities of the region. The Middle East is a key strategic market for us at Deutsche Hospitality and we are delighted to share our success and plans at the Arabian Travel Market 2022. Our exciting plans for the next few years truly reflect our optimism for the full recovery of travel and our commitment to the growth of the region and the hospitality industry. We look forward to expanding our portfolio and opening our doors in remarkable locations, ready to welcome enthusiastic domestic and international travelers in all segments. »

Steigenberger Porsche Design Hotels

In October 2021, Deutsche Hospitality and the Porsche Design Group joined forces to create a unique and innovative hotel concept in the Luxury Lifestyle segment. Consumers are increasingly choosing experiences over things, and Steigenberger Porsche Design Hotels is the only brand that combines the distinctive Porsche Design lifestyle with the hospitality and service quality of a Steigenberger hotel. Offering a minimum of 150 rooms, suites and penthouses, the hotels will feature a restaurant and lounge concept, exclusive meeting spaces and world-class health and beauty facilities, which include a gym and wellness area. be. Guests will also benefit from an individualized journey at every touchpoint, driven by the hotel’s emphasis on hyper-personalization, innovation and functional approach. Earlier this year, Saudi Arabia’s Tourism Development Fund (TDF) signed a memorandum of understanding with Deutsche Hospitality to develop and operate Steigenberger Porsche Design Hotels projects in Saudi Arabia. The agreement includes the right to exclusively launch the first Steigenberger Porsche Design Hotels project in the Middle East.

IntercityHotel Muscat, Oman – Opening August 2022

The IntercityHotel Muscat will be located in the Ministry and Embassy area in the vibrant area of ​​Al Khuwair, Muscat. The upper mid-range hotel will be established as part of the prestigious A’Raya complex development which will include premium retail arenas and will be linked to the Royal Academy. The IntercityHotel Muscat has 279 keys and will house a stylish all-day dining restaurant and terrace, a lobby cafe, a large outdoor pool and gym, and four meeting rooms that can accommodate 100 people. At IntercityHotel Muscat, guests will find a vibrant lifestyle destination to stay, dine and meet, right in the heart of Muscat, Oman.