HCNME report June 2022: “A DECADE OF ROBERTO”

What does it mean to be a Roberto brand ambassador?

The prestige of being the face of this local institution comes with both privileges and responsibilities. Being the Roberto’s Brand Ambassador is not just a title for show, it is a way to promote brand consistency by providing top notch service and excellent dining experiences not only to the people of Dubai , but also to the gourmets of the world.

How would you describe the evolution of Dubai’s F&B scene over the past decade?

As one of the pioneers of Dubai’s F&B scene, it’s good to see how the industry has grown over the years. Change is a constant flow and every year we see new concepts emerge with striking ideas that continue to grow the city’s food scene. It’s humbling to be a part of it for over 10 years now, and it motivates us to continue to be a great example of what this city’s F&B scene has to offer.

How has Roberto’s evolved over the years?

To grow in a country like Dubai, we are always looking for new ways to bring our products to people. With Roberto’s at Sea or Roberto’s at Home, diners can expect the same elevated dining experience. As well as having evolved over the years, we are now expanding to Qatar, Oman, Jordan and Singapore very soon.

Our chefs, Francesco Guarracino and renowned 9 Michelin star chef Enrico Bartolini work hard to update Roberto’s menus with the best seasonal produce that is loved by our loyal customers. Great care and attention is given to the sourcing of ingredients and a great deal of time is invested in researching new recipes and cooking techniques to please our discerning clientele.

With an established reputation in the market as one of Dubai’s most prestigious fine dining restaurants, one of our top priorities is to build customer loyalty so that we can grow in a way that retains the integrity of our original vision.

Roberto’s was one of the first brands to exist in DIFC, the center of what was once an art and gallery district. We have always been in the same place constantly evolving in order to meet our loyal customers while attracting new customers. In 10 years, the DIFC has become the essential place for the art of living and gastronomy in the region.

What are the biggest trends you see in the F&B industry these days?

The F&B industry is very fast and spontaneous – the years go by, so do the trends. Currently, we are seeing increased interest in entertainment and outdoor spaces. We like the idea of ​​combining a fine culinary offer with suitable entertainment in a multifaceted place that offers two terraces, a lounge, a bar and an elegant dining room.

What’s next for Roberto?

We have exciting developments in store for the next decade. Our team is proud to announce two exceptional projects at DIFC: a new premium lounge with a designer cocktail bar and the makeover of the ‘Cortina’ terrace by the end of 2022.

To add to our ever-expanding international portfolio – which expanded in 2019 to Porto Montenegro with Roberto’s Mare – further expansion plans are confirmed for opening this year at the Ritz Carlton Amman, St. Regis Doha and for the St. Regis Muscat in 2023.

Going forward, we aim to diversify into major hubs around the world. We recently opened our Asian headquarters in Singapore, where Roberto’s Singapore is scheduled to open in 2023.

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