Jamaica Tourist Board set to debut in Arab travel market

The Jamaica Tourist Board (JTB) has announced its participation in the 2022 edition of the Arabian Travel Market with the aim of developing and deepening business relationships within the travel industry in the Middle East . During the event, visitors to the JTB booth will learn about Jamaica’s world-class hotels, rejuvenating spa and wellness offerings, and soft adventure activities, as well as learn about updates to industry following Jamaica’s positive participation in Expo 2020.

During the travel fair, travel professionals will be able to explore leisure travel opportunities and learn more about the destination’s hotels, cruises and restaurants, as well as business incentives in the MICE space, in addition to investment opportunities.

Photo by David I Muir

Donovan White, Director of Tourism, Jamaica Tourist Board, said, “We are delighted to engage with the region’s travel and tourism professionals as we look forward to welcoming travelers from across the MENA region to explore ‘The Heartbeat of the World”. Tourism is a key part of Jamaica’s DNA and we are delighted to share the evolution of the island’s hospitality and how deeply connected we are to the Middle East.

Following its successful participation in Expo 2020, during which the destination welcomed over 250,000 visitors to the Jamaica Pavilion, the Jamaica Tourism Board will highlight the positive discussions underway with Emirates Airlines to improving connectivity with the Middle East, as well as meeting new and existing business partners as the island travels to capitalize on its popularity as an emerging vacation destination for travelers to the region.

The Arabian Travel Market will take place May 9-12 at the Dubai World Trade Centre, hosting a host of key travel industry experts from across the region and beyond.

The Jamaica Tourist Board is located at stand AM1360 and will be present throughout the event.