StayWell Holdings, one of Asia-Pacific’s largest hotel management groups and a subsidiary of Seibu Prince Hotels Worldwide Inc, one of Japan’s leading hospitality and leisure companies, has signed the first hotel under the banner branded Park Regis – Park Regis by Prince Deira Islands (Dubai). The addition of this new property to the StayWell stable complements the existing portfolio of hotels in the UAE.
An upscale, premium brand, Park Regis by Prince is a significant evolution of the acclaimed Park Regis hotel brand, which was first launched in 2006. With the positioning statement “The World’s Most Thoughtful Hotels” , Park Regis by Prince is the latest offering in the company’s impressive range of brands. Designed to be exceptional yet accessible, guests traveling for business and leisure can enjoy the tradition and luxury of a beautifully curated classic hotel experience, seamlessly blended with modern technology. Each property will embody a fusion of the company’s Australian and Japanese heritage while seeking to showcase and celebrate the local influences and culture that make each location special.
The announcement of the group’s new brand is punctuated by the signing of its first hotel in Deira (UAE). Park Regis by Prince Deira Islands is a resort-style property and one of only three hotels located on the Deira Islands, offering guests direct beach access. The property will feature state-of-the-art business and leisure facilities, as well as multiple dining options, including two restaurants, a coffee shop, a swim-up bar, as well as a lounge bar, meeting room gym, spa and parking. Overlooking the Arabian Sea, 95% of the property’s rooms have direct sea views. completed and which will have 2,500 shops and pavilions, making it one of the largest shopping destinations in the region.
Guests of Park Regis by Prince Deira Islands will also benefit from premium in-room amenities in partnership with Atkinson’s (London, 1799) and the hotel will offer bespoke signature fragrance and specially curated musical selections, as part of the plan. global branding for future hotels under the new brand banner. Park Regis by Prince, Jean’s newly created guest services artificial intelligence tool, will also be present and has been designed to assist with all guest service operations to ensure quality and consistency at every point. of contact. An open-plan design, signature glass panels and ‘clouds of foliage’ will greet guests as they arrive, with spacious rooms featuring luxury touches including curved showers, brass accents and natural stone finishes .
Masahiko Koyama, President of Seibu Prince Hotels Worldwide Inc., said, “We are delighted to announce the creation of our new brand ‘Park Regis by Prince’ and excited to launch the brand concept in Dubai, the world’s largest shopping mall. and commercial center of the Middle East and a rapidly growing international city as a hub connecting Europe, Africa and Asia. By opening our new brand hotel in this world-famous tourist city and spreading the value of the Prince Hotel brand, we want to further strengthen the international recognition of Prince Hotels.
Simon Wan, Chairman and Director of StayWell Holdings Pty Ltd, said: “Park Regis by Prince Deira, Dubai adds to our ever-expanding portfolio of hotels. Park Regis by Prince is an exciting hotel concept that sets the standard for guest experience. This new property is the pinnacle of biophilic sophistication – living, breathing extensions of their natural surroundings, combined with a level of service unmatched in the category. We are delighted to announce this evolution of the Park Regis brand.
Park Regis by Prince is a significant evolution for Park Regis and the StayWell Group, responding to the changing demands of local and overseas travelers, where exceptional service and prime locations are just as important as comfort and accessibility. Park Regis by Prince will provide a premium hotel experience that will complement the existing portfolio of StayWell brands, all of which celebrate both the history and modernity of the cities in which they reside and the businesses of which they are a part.
Rohit Vig, Vice President – Development of StayWell Holdings, said: “We are delighted to open our fourth hotel in Dubai and this milestone demonstrates the confidence we have in the markets of the United Arab Emirates. With strong and positive growth prospects, we plan to further expand our hotel portfolio in the region over the next five years. Hotel occupancy in Dubai hit its highest level in 15 years last March and the recovery in hotel RevPAR in the Middle East is the highest among regions in the world.
Park Regis by Prince Deira Islands is scheduled to open in early 2023.
For more information about StayWell Holdings, visit www.staywellgroup.com