Zaroob will serve the world’s first Impossible™ shawarma

Zaroob, the famous Levantine street food restaurant, launches the world’s first shawarma with Impossible Beef made from plants. With three different varieties available, customers can experience the same fresh flavors, textures and aromas of the most requested Levantine street food, guilt-free and with all the nutrition. Offering the same price as their beef shawarma options, the new shawarma menu officially launches on June 8e at all Zaroob outlets across the UAE.

California-based company Impossible Foods makes delicious plant-based meat that tastes just like meat from animals. The company’s flagship product, the versatile and delicious Impossible Beef, was launched in the United Arab Emirates last year. Now the shawarma experts at Levantine have created the Impossible™ Shawarma, made with Impossible Beef and now available exclusively at renowned street food restaurant Levantine. While serving nutritious, planet-friendly products is at the forefront of Zaroob’s mission, affordability is also an important part of this business. Indulging in street food is an important part of life in an urban metropolis like Dubai, and Zaroob saw the need to create a range of pocket-sized, plant-based options for uncompromising street food.

Specially designed for those who wish to indulge in mouthwatering flavors while reducing the consumption of animal meat, the restaurant’s recently launched special is sure to exceed the expectations of any meat eater. The Impossible Shawarma is available in three different forms – a choice of Arabic bread (AED14); Bread Saj (AED16); or a shawarma platter (AED36) – and promises to deliver bursting flavors never experienced before.

Whether you prefer Arabic bread, Shawarma saj or wrap platter, Zaroob has covered all palates as they are determined to bring the Impossible Shawarma in all its glory. All dishes are 100% vegan, from bread to tarator sauce.

Customers can visit any of the branches of the illuminated restaurants on Sheikh Zayed Road and Dubai Marina to savor Zaroob’s new launch. The Impossible Shawarma is also available to order via Deliveroo exclusively, and soon on Talabat.